When people say "digital signage", they're talking about digital displays used to inform and persuade, and it's popping up in public spaces all over the world. Retailers and transit systems using digital signage are increasingly common, and every day more and more businesses organizations and institutions are finding their own ways to benefit from this increasingly affordable technology.
But digital signage is not only hardware: it is a combination of hardware and software. Digital signage software can be used for a wide range of applications: lobby reception, student lounges, cafeterias, break rooms, banks, manufacturing, meeting rooms...virtually any public space or network.
Companies use digital signage to welcome visitors, show meeting schedules, or tell employees what's for lunch. Maybe students are reminded that registration ends tomorrow or directed to interactive path-finding on touchscreens to find their way around campus. As the day comes to a close, screens in your facility might show local weather and traffic so that people can plan their commutes. What you show is really only limited by what you can imagine and create.
But why use digital signage? Digital signage not only informs and engages more people through creative presentation, but also reaches them instantly and reliably - and messages can be updated or retired in real-time. It is a modern approach to communications that draws in viewers with bright, animated graphics and interactivity. Some other points are: